Skincare for Stress

The modern world is taking a toll: Our thumbs are sore from swiping, our minds are tired from racing, and our skin is starting to show stress in a big way. Sephora can’t solve the everyday stressors, but when it comes to skin? We’ve got you covered.

To educate clients on how this skincare assortment can reduce signs of stress, we paired direct messaging with soothing visuals and satisfying motion.

THE BRIEF
Educate on the relationship between stress and skin and position Sephora as the expert in solving stress-related skin concerns

CONTRIBUTION
Concepting, Campaign Art Direction, Photography and Motion Art Direction, Pre and Post Production Planning

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Retail Windows

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Youtube and Hulu Pre-Roll

 

Facebook and Instagram Carousel GIFs

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Promoted Pinterest Pins

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Campaign Homepage Hero

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Programmatic Display Ads

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Beauty Photographer/Director: Benjamin Vnuk
DP: Julian Kapadia
Wardrobe: Coco Cassiba
Hair: Edward Lampley
Makeup: Maki Ryoke
Nail Artist: Steph Stone
Still Life Photographer: Kanji Ishii
Prop Stylist: Suzy Kim
Video Editor/Motion Graphics: George Manzanilla
Creative Director: Susan Park
ACDs: Vicky Fong and Jennifer Appenrodt
Sr. Art Director: Courtney Stewart
Editorial Director: Kelsey LeMoal

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