Tuft and Needle Adaptive Foam
The mattress-in-a-box industry is saturated. We set out to prove why Tuft & Needle’s Adaptive Foam technology makes it better than the sea of others.
THE BRIEF
Educate consumers on Tuft & Needle’s Adaptive Foam technology and advance the brand’s competitive edge.
CONTRIBUTION
Creative Direction
Teaser Video
Explainer Video
This video appears on T&N’s e-commerce experience to give consumers a deeper understanding of our technology, how it benefits them, and why they should choose a T&N mattress.
Retail Fixture
This tactile fixture appears in all of our retail stores and showrooms to teach our customers about what makes our Adaptive Foam special.
Site Experience
Organic Social Content
Digital Ads
Agency Partner: Man vs. Machine
Design: Fran Avery
Editorial Lead: Emilee Schumer
Copy: Sara Arnold