Clean Skincare at Sephora

This was a new product category launch at Sephora and our moment to put a stake in the ground on what Clean means to us. When establishing the look and feel of Clean, we wanted it to be approachable and inclusive to all, setting Sephora apart from other retailers in the space.

THE BRIEF
Create net-new Clean beauty program that drives awareness and education of Clean beauty products at Sephora 

CONTRIBUTION
Concepting, Campaign Art Direction, Photography and Motion Art Direction, Pre and Post Production Planning, Graphic Design

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Retail Activations

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Youtube and Hulu Pre-Roll

 

Results: On Hulu, this ad delivered a view completion rate of 98%, which exceeded the industry average of 77% and the Hulu benchmark of 96%.

Campaign Homepage Slide and Dedicated Email

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Beauty Photographer/Director: Nadine Ijewere
DP: Marianne Williams
Wardrobe: Nathan Klein
Hair: Jawara
Makeup: Lucy Burt
Nails: Steph Stone
Set Design: Heath Mattioli
Still Life Photographer: Alice Gao and Marissa Rocke
Prop Stylist: Suzy Kim and Kaylan George
Video Editor/Motion Graphics: George Manzanilla
Creative Director: Susan Park
ACDs: Vicky Fong and Jennifer Appenrodt
Sr. Art Director: Courtney Stewart
Editorial Director: Kristi Mikesky

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