Designed in the Desert
Tuft and Needle
Elevated T&N’s brand with the first seasonal CRM campaign. The creative concept originated from T&N’s roots as a startup born in the Arizona desert, and featured their most cooling products for the summer months, including the launch of sustainable hemp bedding.
THE BRIEF
Educate consumers on Tuft & Needle’s cooling-related product offerings and make T&N an authority in the cooling category.
CONTRIBUTION
Creative Direction, Art Direction, Pre and Post Production
Campaign Social Video
Campaign Homepage
Retail Experience
Organic Social Content
Digital and Paid Social Ads
Photographer/Director: Sang An
Prop Stylist: Nissa Quanstrom
Soft Goods: Kaeja Korty
Wardrobe: Pap Crozier
Hair & MUA: Lillian Fogel
Art Director: Molly Riggs
Design: Fran Arnold and Sydney Greaves
Editorial Lead: Emilee Schumer
Copy: Sara Arnold