Beautyrest Harmony

Launch campaign for the refreshed Beautyrest Harmony collection (originally launched in 2019). The concept "Support for more than just your body" was created to emphasize the mattress's positive impact on the environment, utilizing reclaimed ocean-bound plastics in it's fabric while speaking to the unparalleled support the line provides.

THE BRIEF
Relaunch the Beautyrest Harmony brand to modernize and elevate the look and feel while highlighting the sustainability and motion isolation value propositions

CONTRIBUTION
Creative Direction, Photography and Motion Art Direction, Pre and Post Production Planning

  • Harmony 2019

  • Harmony 2023

 

Teaser Video

 
 

Retail Experience

Demo Box

The Demo Box is an interactive unit that provides our retailers with a tactile tool to explain the value propositions and componentry inside our mattresses to potential customers.

E-comm Experience

Launch Emails

Organic Social

Photographer/Director: Charlie Shuck
DP: Drake Woodall
Wardrobe: Quannii Bell
Prop & Soft Goods Styling: Kendra Smoot
Still Life Prop Styling: Bryson Gill
Production partner: Production Squad
In-house Producer: Elizabeth Seronko
CGI and Video Post Production: Field
Concept Creative Direction: Renee Pierog
Art Direction: Janice Echeverria
Design: Lindsey Gullett
Editorial Lead: Emilee Schumer
Copy: Camille DeSoto

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