Clean Makeup at Sephora
Clean makeup has a bit of a stigma— that it doesn’t work as well as its non-clean counterparts. We’re here to challenge that belief and prove that clean makeup can be just as bold.
THE BRIEF
Build upon the equity we created with Clean at Sephora and drive awareness and education that Clean makeup products really do work.
CONTRIBUTION
Concepting, Campaign Art Direction, Photography and Motion Art Direction, Pre and Post Production
Store Fixtures
Youtube Pre-Roll
Results: The paid media assets from this campaign reached 12.4M unique users (+202% YoY) and had 2.6M completed views.
Paid Social Carousel
Campaign Email
RESULTS
The click to open (CTO) rate for this campaign email increased 20% from the previous year and conversion increased by 22% from the previous year as well.
Desktop Hero Banner
RESULTS
For our campaign site assets, CPI (the number of clients who covert per 1000 impressions) increased by 17% on desktop, 51% on mobile, and 31% on app.
Programmatic Display Ads
Beauty Photographer/Director: Nicolas Kantor
DP: Willy Busfield
Wardrobe: Delphine Danhier
Hair: Tina Outen
Makeup: Francelle Daly
Set Design: Julia Wagner
Still Life Photographers: Nicolas Kantor and Samantha Berg
Prop Stylists: Sara Wacksman and Kaylan George
Video Post Production: Modern Post
Creative Director: Susan Park
ACDs: Vicky Fong and Jennifer Appenrodt
Sr. Art Director: Courtney Stewart
Editorial Director: Kristi Mikesky