First at Sephora

First at Sephora is a franchise used to drive awareness and sales of makeup products that are new and exclusive to Sephora. With this campaign we wanted to create a sense of urgency and make clients feel that they can’t miss out on these hot products.

THE BRIEF
Drive awareness for exciting new product/brand launches and cement Sephora as the “go to” retailer for the best brands and products that you can’t get anywhere else.

CONTRIBUTION
Concepting, Campaign Art Direction, Photography and Motion Art Direction, Pre and Post Production Planning

RESULTS
This campaign generated over $20 million in sales, beating forecast by 41%.

Youtube Pre-roll

 

Snapchat Ad

 

Retail Windows

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Retail Fixtures

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Instagram/Facebook Carousel Ads

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Instagram/Facebook Static Ads

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Campaign Email

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Campaign Homepage Slides

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Photographer/Director: Jeon Seung Hwan
Wardrobe: Jasmine Hassett
Hair: James Pecis
Makeup: Thomas De Kluyver
Nail Artist: Gina Edwards
Prop Stylist: Suzy Kim
Video Editor: George Manzanilla
Animator: Aldo Gonzalez
Creative Director: Susan Park
ACDs: Vicky Fong and Jennifer Appenrodt
Sr. Art Director: Courtney Stewart
Editorial Director: Kelsey Le Moal

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