Luxe at Sephora

Luxe at Sephora is a platform used to highlight Sephora’s luxury beauty assortment. With this iteration of the Luxe campaign, our objective was to make these luxury products feel more approachable and everyday.

THE BRIEF
Steal market share from department stores by reminding clients that Sephora has the best assortment of luxe products and inspiring clients to experience luxury everyday

CONTRIBUTION
Concepting, Campaign Art Direction, Photography and Motion Art Direction, Graphic Design

Paid Social Videos

Paid Social Carousel Images

luxe-social-carousel-images.jpg
 

Campaign Magazine Ad

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Direct Mailer

luxe-dm.jpg
 

Campaign Homepage Hero Slides

luxe-desktop-hero-banner-insitu.jpg
luxe-mapp-hp-slide-in-situ.jpg

Photographer/Director: Hyea Won Kang
Wardrobe: Ye Young Kim
Hair: Hiro + Mari
Makeup: Eliza Davila
Nail Artist: Gina Edwards
Talent: Amanda Googe
Prop Stylist: Suzy Kim
Video Editor/Motion Graphics:
Creative Director: Tyler Smart
Editorial Director: Allison Ford
Senior Art Director: Echo Mah
Art Director: Courtney Stewart
Copywriter: Hannah Sturmwasser

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