Hair Envy
A digital-only campaign to boost awareness that Sephora is a destination for hair products. Our approach with this campaign was to get people to embrace their waves and curls and become the envy of all their friends.
THE BRIEF
Reinsert Sephora in the conversation around hair and drive sales of products to achieve/enhance waves. Get clients to think of Sephora as a destination for hair inspiration and products to achieve waves
CONTRIBUTION
Concepting, Campaign Art Direction, Photography and Motion Art Direction, Pre and Post Production Planning
Facebook and Instagram Carousel
Organic Social Post
Facebook/Instagram Ad Images
Campaign Homepage Slides
Campaign Dedicated Email
Photographer: Kenneth Capello
Wardrobe: Sally Lyndley
Hair: Maranda
Makeup: John McKay
Nail Artist: Marisa Carmichael
Prop Stylist: Laurie Raab
Creative Director: Tyler Smart
Art Director: Courtney Stewart
Editorial Director: Taylor DeDiego
Producer: Kevin Costello