Sephora Holiday 2020
For the visual piece of this campaign, we wanted to create a Holiday world that was inclusive while still remaining festive. We also wanted to give a sense of togetherness without having to say “We’re all in this together.” The illustrations of hands achieve this and work in tandem with the imperfect quality of the graphics to bring in a human element in a time when we were all apart.
CONTRIBUTION
Concepting, Campaign Art Direction, Photography and Motion Art Direction, Pre and Post Production Planning
5th Ave Store Window Graphics
Store Fixtures
Youtube Pre-roll
Facebook/Instagram Carousels
Illustrator: Erica Jacobson
Animation Studio: Dress Code
Music Agency: Music + Strategy
Creative Director: Michelle Wells
Associate Creative Director: Vicky Fong
Senior Art Director: Courtney Stewart
Editorial Director: Pauline Lee
Producer: Sabrina Bajaj